With the primary goal of generating sales leads, it will be your responsibility to:
- Develop an overall marketing strategy for existing products and services
- Work with our in-house design team and others to create presentations & promotional materials
- Coordinate conferences, trade shows and events
- Create, manage, and measure direct mail campaigns
- Write copy for ads, blogs, and direct mail
- Manage placement of print and online ads.
- Cultivate relationships with traditional media channels in industry (magazines, online publications, blogs, etc.)
- Develop and manage social media channels
- Create benchmarks to measure the effectiveness of our marketing efforts and provide reporting to executives
- Generate sales leads through the methods above and more
- Experienced in B2B marketing – 3 years minimum
- Digital agency marketing experience is a plus
- Able to coordinate the efforts of a team of diverse creative minds.
- Master of social media strategy.
- Proven ability with the tools of the trade in marketing including PR, written communication, market research, and creative services.
- Thorough working knowledge of CRM including drip campaigns and automated follow-up. (Ideally InfusionSoft)
- Strong written and oral communication skills
- Good with Microsoft Word, PowerPoint & Excel, able to use Adobe Creative Suite
- Bachelor’s degree in marketing or business, or equivalent experience
- Located in Fort Lauderdale or willing to relocate
- Able to travel up to 25%