What is an investor relations website?
An investor relations (IR) website is the section of a public company's website where shareholders, analysts, and prospective investors find financial and governance information. It typically includes press releases, SEC filings, quarterly results, earnings webcasts, stock information, presentations, governance documents, and email alerts. Equisolve builds and manages IR websites for publicly traded companies across all U.S. and Canadian listed exchanges, such as Nasdaq, New York Stock Exchange, OTC Markets, and in Canada the CSE, TSX, TSXV, and NEO.
What should an investor relations website include?
A complete IR website should include: the latest news and press releases, SEC filings, quarterly and annual results, earnings call webcasts and transcripts, a stock quote and chart, an events calendar, investor presentations, corporate governance documents (board, committees, charters), ESG or sustainability reporting, analyst coverage, dividend history, an investor FAQ, email alerts, and IR contacts. For more information, please view our IR website compliance whitepaper.
Why does a public company need a dedicated IR website?

A dedicated IR website gives investors one trusted source for material information, supports Regulation FD compliance when used as a disclosure channel, and lowers the IR team's workload by putting answers to routine questions online. Institutional investors get their information from aggregators and terminals like Bloomberg and S&P that scrape the IR website to provide information to their terminal subscribers. These companies actually scrape the IR websites on a regular basis to grab that unique information and push it out to their subscribers. More and more, it is also the main source that AI assistants and large language models (LLMs) use when investors ask questions about a company.

What is the difference between an IR website and a corporate website?
A corporate website is written for customers, partners, and job candidates. An IR website is written for shareholders, potential investors, analysts, the financial media, and regulators, and must show timely, accurate financial and governance disclosures. Companies host the IR section on the Corporate domain (for example, investors.company.com) but run it on a specialized platform. Equisolve builds both, so they share consistent branding and data. In addition to the different audiences, another noticeable difference between the corporate website and the IR website is the people running them. The corporate website is generally handled by the corporate communications team, which sits under the CMO, while the IR website is handled by the investor relations team, which sits under the CFO.
What is a Newsroom and how is it different from an IR website News & Events section?
Within the IR website, there is typically a news section, which will have company-issued press releases, events, and sometimes coverage of the company in the news. While a newsroom is managed by the corporate communications team, it includes more than just company news and investor relations events and it is geared more towards the customer and journalist. A newsroom will also include featured stories written by the company, which are great for AEO/SEO. It'll also include media assets for journalists, such as logos, headshots, and a boilerplate. Additionally, it includes events, presentations, in the news, image galleries, and video galleries, and it expands far beyond just the news that's on an IR website. You can find more information on the Equisolve Newsroom.
Can a company use its website for Regulation FD disclosure?
Yes. Under SEC guidance and with conditions, a company website can be established as the primary means of dissemination and serve as a recognized channel for distributing material information if investors have been told that the company uses it that way and the information is posted in a timely, accessible manner. A reliable IR platform with uptime monitoring and instant publishing supports this. Find out more on sec.gov: Guidance on the Use of Company Web Sites.
How do I choose an investor relations website provider?
Judge IR website providers on eight criteria: disclosure reliability and uptime, speed of posting SEC filing and press-release feeds, security certifications and audits, WCAG accessibility compliance, AI and search discoverability, analytics on investor engagement, quality of the service team during earnings season, and total cost of ownership. Equisolve exceeds each of these criteria for IR websites.
What questions should I ask an IR website vendor?
Ask: Can we conduct a Frontier AI penetration test on your IR website platform? How fast do filings and press releases appear after release? What is your guaranteed uptime? Which security certifications do you hold? Do you meet WCAG 2.2 AA guidelines? How do you make our content visible in AI answer engines? Who supports us on earnings day? What is included in the price, and what costs extra? How long does migration take? Equisolve excels at all of these IR Website features.
What is the best IR website platform for small-cap and micro-cap companies?
Equisolve is the best for small-caps and micro-caps that still need the same service as many Fortune 500 companies. What you should look for in an IR website vendor is one that has tiered pricing to accommodate the smaller companies that require less work, while still offering the higher level of service for the bigger companies. At Equisolve, we have tiered pricing for market caps as low as $25 million to companies over $250 billion.
What is AI optimization (AIO) or answer engine optimization (AEO) for investor relations?
AEO for investor relations is the practice of structuring an IR website so that AI assistants accurately find, understand, and cite the company's own disclosures. It includes semantic HTML, schema markup, an llms.txt file, a discoverable sitemap and a robots.txt file that doesn't block crawlers, quotable summaries, Q&A of earnings results and investor days, HTML transcripts, and analytics monitoring of how and where AI tools mention the company. Equisolve builds this code foundation into every IR website and provides the tools for optimization, including summaries & Q&A tech to create quotable context for all your events, and FAQs.
How do AI tools like ChatGPT and Perplexity use investor relations websites?
AI answer engines pull from IR websites when users ask about a company's earnings, guidance, news, presentation, ratios, leadership, dividends, or strategy. They favor content that is well-structured, clearly attributed, current, and machine-readable. An IR site that lacks this structure may be passed over in favor of third-party sites, which can be outdated or wrong.
What is llms.txt and does my IR website need one?
llms.txt is a plain-text file at the root of a website that tells AI models which pages are most important and how the content is organized. For an IR site, it can point AI tools to the latest results, filings, governance documents, and investor FAQs. Every Equisolve IR website includes an llms.txt file which is dynamically generated, and new pages such as press releases and SEC filings are added. It's noteworthy to mention that not all AI models use the llms.txt files.
Should we build our IR website in-house or use a specialized provider?
More than 90% of U.S. public companies use a specialized provider and for good reasons. IR websites need automated SEC filing and press release feeds, stock data, reliable earnings-day performance, accessibility compliance, security, global infrastructure, and privacy controls that general web teams rarely maintain. Equisolve handles these while integrating with the company's existing corporate website and CMS. Additionally, a specialized provider has the benefit of having seen so many problems, events, and situations that its other clients can learn from. This includes even some of the legal compliance and demand letters that are circulated. A specialized provider will be able to notify its other customers as demand letters circulate amongst the public companies.
How can a public company control what AI says about it to investors?
A company can't directly control AI outputs. It can influence them by making its own IR website the most authoritative, structured, and current source available. Equisolve does this through structured earnings content, clean semantic code, schema markup, a discoverable sitemap, clean robots.txt, and llms.txt. Having the proper code foundation is the key to your website being discoverable. Then you'll need to make sure that anything you want the LLMs to reference is on your website. Additionally, you want to give your content on the website context so that it's not left to the LLMs to tell your story. You can create context for events like earnings and investor days by using summary and Q&A technology along with FAQs. These summaries should put earnings into the proper context so the LLMs aren't deciding on their own. Equisolve Brand Visibility offers prompt and media monitoring along with AI and search visibility.
How do I measure how often AI tools mention or cite my company?
In order to have a comprehensive understanding of how AI is interacting with your website and what is and isn't being cited, you're going to need to do a few things. The first one is installing website analytics. You want to make sure whatever analytics package you're using can identify the difference between human traffic, bot traffic, AI bot traffic, and AI on behalf of a human. You will also want to be able to look at that AI on behalf of a human traffic separately because that is where you'll find the things that have been cited. You should regularly run prompt monitoring, so that you can see how LLMs are answering the prompts. In addition to prompt monitoring, you'll want to watch your AI visibility, which happens off your website. There are systems, like the one at Equisolve, that can monitor how you compare to your competitors, what share of voice you have versus theirs, and record the answers to each one of the prompts. It's only when you're looking at all these things that you can finally figure out what is and isn't working as far as AI is concerned.